This year the Expo Hall will be a dedicated space located in the Central hall outside the meeting rooms. Attendees will have to pass though this space to get from room to room. There is enough room for limited tables and meandering attendees. Each location will have a table and probably power. Higher level sponsors will be given first consideration on placement and table sizes. Exact details and a map of the layout is not yet available.
All sponsors will be listed with their level on the event website any any mailings made by VirtG to promote the event.
All sponsors will be publicly acknowledged in front of the entire audience during the opening and sessions.
In the past, the event has used a "working lunch" concept, which has worked very well in the past. Attendees will grab a sandwich and sit to listen to a series of presentations by our various sponsors. Unlike the technical sessions, where we implore speakers to avoid "Marketing pitches", this is a great opportunity for sponsors to give a message of any type. In the past, some have used this as a chance to tell people about their company (the "elevator pitch"), talk about a particular product, promote a raffle item they are offering, or to promote a afternoon session where one of their employees is speaking. to fit everyone in, time-limits are ultra short and enforced. The 5, 3, and 2 minute slots makes it a fun, fast, and furious lunch program. Just enough to tease the audience to come by and see your table in the Expo Hall. We are not yet committed to the working lunch this year due to logistics of the new site, but are hoping to do so. If not, we will have a non working lunch provided for attendees along with expo time.
VirtG has a policy to not provide attendee contact information that we collected from attendees to the sponsors. Instead, we encourage sponsors to collect this information from attendees as they visit their table in the Expo Hall. The easiest way to do this is to offer a raffle prize to those that give you their business cards. We will support you with this; bringing you up on stage at the closing session to announce the winner and award the prize. This has been hugely popular with the attendees in the past. i can't imagine what the sponsors will offer at this year's event, but it probably won't be a pen.
Sponsorship does not directly lead to speaking sessions, but we will consider session proposals from sponsoring companies favorably. Speaking sessions should be very heavy on technical content. Speakers are requested to keep Sales/Marketing content to a bare minimum; one slide and a simple mention please! In the past, sponsoring speakers have been very cooperative with this policy.